Who is prepared for the new digital age?

Digitalisation is an enormous opportunity and challenge for the current generation. It is revolutionising the world of work, business structures and value chains as well as innovation and market structures. The recent COVID-19 pandemic is a sombre reminder of the relevance – and the necessity – of digital technology for a variety of businesses and sectors: from health to retail, from manufacturing to education. This is exactly why this publication is particularly relevant now, as it provides a snapshot of how businesses in Europe and the United States perceive their digitalisation levels and readiness.

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